Hotels First

Working With Us

Brand & Operator
Partners

Hotels First works with hotel brands, operators and hospitality groups who understand the opportunity in repositioning existing buildings into destination-led hotels across London and key UK growth markets.

In London and key UK growth markets, new hotel supply remains constrained while demand from corporate, leisure, events and local destination users continues to grow. This creates a clear opportunity for the right brands and operators to shape hotel assets from the earliest stage.

Our focus is on existing buildings, particularly office assets, where location, scale, floorplate efficiency, transport connectivity, planning context and technical deliverability can support a credible hotel strategy. Hotel repositioning in London and across UK growth markets requires brand and operator alignment from the outset.

Concepts We Work Across

We are particularly interested in working with brands and operators across:

  • Lifestyle hotels
  • Upper midscale hotels
  • Upscale hotels
  • Extended stay and aparthotel concepts
  • Corporate and business travel hotels
  • Destination-led hotels with F&B, rooftop, events, wellness or local amenity potential

What We Align With Brands & Operators

Hotels First brings brand and operator alignment into the process early, alongside the real estate and technical assessment. The alignment process considers:

  • 01Brand positioning and market fit
  • 02Key count and space standards
  • 03Operator P&L and cost structure
  • 04HMA, franchise or TSA structure
  • 05Owner protections and approval rights
  • 06Ramp profile and pre-opening requirements
  • 07Stabilised NOI and long-term hold case

Why Work With Hotels First

We welcome conversations with hotel brands and operators who can move quickly, understand conversion-led opportunities and want access to structured London and UK hotel repositioning opportunities.

Structured from the outset

We bring the asset, technical team, brand and operator into alignment early, then structure a deliverable investment case for capital. Brands and operators engage with structured opportunities, not speculative ideas.

Not a broker or agent

Hotels First is a specialist hospitality repositioning platform. We are not a generic property company, broker or agent. Our focus is on structured, executable hotel opportunities in London and key UK growth markets.

Early alignment

We believe brand and operator alignment from the earliest stage produces better outcomes. We welcome conversations with brands and operators who can move quickly and understand conversion-led opportunities.

Brand & Operator Enquiries

Start a conversation about brand and operator partnerships.