Hotel Repositioning Enquiries
Discuss a Project
Hotels First can support investors, family offices, lenders, developers and asset owners on individual hotel repositioning assignments as well as opportunities originated through our own platform.
Engagement Models
Support Tailored to the Asset
Hotels First can support investors, family offices, lenders, developers and asset owners on individual hotel repositioning assignments as well as opportunities originated through our own platform.
The scope is structured around the asset, the investor's objectives and the stage of the project. Hotels First can provide a focused advisory mandate or coordinate the wider repositioning route through technical, operational and capital workstreams.
Bring us the asset. We will define the route and assemble the capability required to move it forward.
How We Can Help
Six Ways to Work With Hotels First
Repositioning Strategy
Early stage assessment of whether an existing building can support a viable hotel proposition and where value may be created.
May include
- ◆Asset and location review
- ◆Initial hotel concept
- ◆Key count and amenity potential
- ◆Planning and technical constraints
- ◆Indicative capex and programme
- ◆Operator and market positioning
- ◆Initial NOI and value considerations
A clear decision on whether and how the asset should move forward.
Team Assembly and Project Mobilisation
Selection, appointment and coordination of the professional team required to progress the opportunity.
May include
- ◆Architects and hotel designers
- ◆Planning and heritage advisers
- ◆MEP and façade consultants
- ◆Cost and project managers
- ◆ESG and technology specialists
- ◆Contractors and procurement advisers
The right specialists appointed around the specific building and business plan.
Investor-Side Development Oversight
Independent coordination of design, cost, programme, procurement, operator requirements and principal project risks on behalf of the capital partner.
May include
- ◆Project reporting
- ◆Cost and programme review
- ◆Design coordination
- ◆Risk register oversight
- ◆Operator requirement monitoring
- ◆Investor decision support
An informed owner side view across the entire delivery process.
Brand, Operator and HMA Support
Brand and operator engagement, assessment of commercial proposals and coordination of hotel management, lease or franchise negotiations alongside appointed legal advisers.
May include
- ◆Brand and operator selection
- ◆Commercial proposal comparison
- ◆Management fee analysis
- ◆Performance tests
- ◆Owner approvals
- ◆Key money and guarantees
- ◆Technical services coordination
- ◆Term and termination provisions
The hotel, commercial and asset owner perspective brought into operator negotiations.
Legal documentation and contractual advice are provided by separately appointed legal advisers.
Valuation & Capital Readiness
Preparation of the hotel investment proposition for equity and debt discussions.
May include
- ◆Business plan review
- ◆Stabilised NOI analysis
- ◆Yield and valuation sensitivity
- ◆Capex and funding requirement
- ◆Investor return analysis
- ◆Lender information preparation
- ◆Introductions to external financing parties
- ◆Due diligence coordination
A structured proposition designed to withstand investor and lender scrutiny.
All funding remains subject to lender underwriting, valuation, due diligence, credit approval and financing terms. Hotels First does not guarantee the availability of finance.
Full Repositioning Coordination
An integrated mandate covering the route from asset assessment through feasibility, team assembly, operator alignment, capital preparation, procurement and delivery oversight.
May include
- ◆Strategic project leadership
- ◆Professional team coordination
- ◆Design and planning oversight
- ◆Cost and programme alignment
- ◆Operator and brand integration
- ◆Valuation and capital coordination
- ◆Procurement and delivery monitoring
- ◆Opening and stabilisation planning
One coordinated route from existing real estate to operational hotel income.
Appointment Framework
Project Specific Appointments
Every mandate is agreed separately according to the asset, project stage, required services and level of responsibility.
Professional services are delivered through appropriately appointed consultants, contractors, operators, valuers, legal advisers and financing parties. Hotels First acts as the strategic coordinator and hotel repositioning platform.
Define the Scope → Agree the Team → Mobilise the Project
Project Enquiry
Discuss a UK Hotel Project
Share the asset, current position and intended outcome. Hotels First will assess where its platform and wider project network can add value.